| SHORT RUN PRINTING EXPLAINED?
It is important to understand the restrictions imposed by "short run" printing over that of "mass produced" commercially printed garments (screenprinting).
Screenprinting requires special plates to be purchased, 1 plate per colour, per design plus any associated set up fees. These costs are added to the printing price, so obviously the more garments you have printed the less impact these costs have on the final "per garment" price.
Screenprinting is usually fully automated and most screenprinters will require a minimum order quantity of 50 - 100 garments. Sreenprint quality can vary dramatically, from downright nasty to truly superb, the results reflecting the experience and capability of the printer.
Short Run printing is a whole different ball game. It is ideally suited for print runs of 1 - 50 garments, although we regularly supply quantities in excess of this at prices approaching that of screenprint - Every garment is effectively "Hand made". There are however some major restrictions on what can and cannot be achieved using Short Run printing techniques and by far the biggest drawback is the inability to produce full colour print onto coloured garments (at a commercially acceptable level).
New technologies are emergining which may resolve the problem but presently we have two mainstream methods of producing custom garments - "Digital Cut" and "Ink Dyed".
Both methods have their pros and cons - for further info on each of the processes check out the links to your left.
|